Yuval Levin has a terrific piece about Sarah Palin up at Commentary. It’s really worth reading the whole thing, but I’ll pull out some highlights:
In American politics, the distinction between populism and elitism is further subdivided into cultural and economic populism and elitism. And for at least the last forty years, the two parties have broken down distinctly along this double axis. The Republican party has been the party of cultural populism and economic elitism, and the Democrats have been the party of cultural elitism and economic populism. Republicans tend to identify with the traditional values, unabashedly patriotic, anti-cosmopolitan, non-nuanced Joe Sixpack, even as they pursue an economic policy that aims at elite investor-driven growth. Democrats identify with the mistreated, underpaid, overworked, crushed-by-the-corporation “people against the powerful,” but tend to look down on those people’s religion, education, and way of life. Republicans tend to believe the dynamism of the market is for the best but that cultural change can be dangerously disruptive; Democrats tend to believe dynamic social change stretches the boundaries of inclusion for the better but that economic dynamism is often ruinous and unjust. …
The sense of potential that accompanied Palin’s introduction, and the feeling that she might really reverse the momentum of the campaign, were not illusory. For two weeks or so, the polls moved markedly in McCain’s direction, as it seemed that his running mate was something genuinely new in American politics: a lower-middle-class woman who spoke the language of the country’s ordinary voters and had a profound personal understanding of the hopes and worries of a vast swath of the public. She really did seize the attention of swing voters, as McCain’s team had hoped she might. Her convention speech, her interviews, and her debate performance drew unprecedented audiences.
But having finally gotten voters to listen, neither Palin nor McCain could think of anything to say to them. Palin’s reformism, like McCain’s, was essentially an attitude devoid of substance. Both Republican candidates told us they hated corruption and would cut excess and waste. But separately and together, they offered no overarching vision of America, no consistent view of the role of government, no clear description of what a free society should look like, and no coherent policy ideas that might actually address the concerns of American families and offer solutions to the serious problems of the moment. Palin’s populism was not her weakness, but her strength. Her weakness was that she failed to tie her populism to anything deeper. A successful conservative reformism has to draw on cultural populism, but it has also to draw on a worldview, on ideas about society and government, and on a policy agenda. This would make it more intellectual, but not necessarily less populist.